セイコーホールディングス株式会社 / SEIKO

セイコーホールディングス株式会社 / SEIKO

やさしい時間

やさしい時間

Art Direction/Creative Direction/Advertising

新しい年に向けた、

時計メーカーの新聞広告

時計の会社から、時の会社へ。時とは機械で刻んでいくものではなく、人々の心や願いの積み重ねで出来上がっていく。長針と短針を想起する人々と、その影がいままで無意識だった「時間」を視覚化。

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New Year' Newspaper Advertisement for a Watch Manufacturer

From a company that creates clocks and watches to a company that handles time. Time is not for the machine to tick away, but rather created by the accumulation of people's hearts and wishes. The people recalling their stories with the long and short hands of the clock and their silhouettes visualize the unseen "time."

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https://www.seiko.co.jp/140th

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Client_セイコーホールディングス株式会社
Art ＆ Creative Director_戸田宏一郎
Copy_小山佳奈（dentsu inc.）
Designer_藤田優惟子
Photographer_戎康友
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2021年制作

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第37回 読売広告大賞 ファッション部門 最優秀賞

OTHER WORKS

株式会社Mobility Technologies / Mobility Technologies Co., Ltd.

TAXI Appのブランディング広告

A combination of further recognition of the cab app and the creation of a strong sense of success. This is a comprehensive communication design that connects the "real taxi" on the street and the "functionality as an app" with a new proposal.

伊藤忠商事株式会社 / ITOCHU Corporation

総合商社の企業ブランディング広告

A comprehensive PR branding for ITOCHU Corporation. As its first phase, it expands from B2B to B2C communication publishing a cross-media message "Dear LIFE" in advertising, owned media, and social media.

伊藤忠商事株式会社 / ITOCHU Corporation

総合商社プロデュースのSDGsスタジオの新聞広告

Creative art direction of newspaper ads as communication tool focusing on SDGs studio.

鼓童財団 / KODO

音楽フェスのブランディングデザイン

A rebranding design and associated visionary logo for creating new value for a music festival on Sado Island, organized by the Kodo, Taiko Performing Arts Ensemble.

セイコーホールディングス株式会社 / SEIKO

時計メーカーの新聞広告「時の記念日2021」

Rather than focusing on the process of production and sales, the "enriching experience" connected by "people" the products offer is expressed from a sustainable perspective through the watch repairing and maintenance works of SEIKO TIME LABS.

伊藤忠商事株式会社 / ITOCHU Corporation

緊急事態宣言明けの総合商社からのメッセージ

A message from a general lifestyle trading company to all consumers during the Stay Home period, especially essential workers, through the immediacy of newspaper media. With the Earth motif, the message is intensified through featuring figures that overcame challenges in the past.

セイコーホールディングス株式会社 / SEIKO

時計メーカーの新聞広告「時の記念日2020」

An advertising message "Stay Home, Stay Safe" after the state of emergency was lifted. The message asks the world to reexamine the new relationship between "time" and "human" under significantly different circumstances from how we used to spend time. The impressive design features a clock without hands.

伊藤忠商事株式会社 / ITOCHU Corporation

総合商社の企業ブランディング広告

A comprehensive PR branding for ITOCHU Corporation. As its first phase, it expands from B2B to B2C communication publishing a cross-media message "Dear LIFE" in advertising, owned media, and social media.

伊藤忠商事株式会社 / ITOCHU Corporation

総合商社の企業ブランディング広告

A comprehensive PR branding for ITOCHU Corporation. As its first phase, it expands from B2B to B2C communication publishing a cross-media message "Dear LIFE" in advertising, owned media, and social media.

株式会社ネイチャーラボ / NatureLab. Co., Ltd.

ヘアケアブランドのブランディング広告

A product advertisement to create a new market category. Using verbal category regulation with visual ideas significantly different from existing product advertisements, it communicates in a consistent tone from OOH to store shelves.

ソースネクスト株式会社 / SOURCENEXT

AI翻訳機のブランディング広告「登場期」

Started with the highest priority on product character development to be advertised in a new market, this is a communication design for making a debut with prominence.

本田技研工業 / HONDA

車メーカーの企業ブランディング広告

A branding advertisement for the declining automobile industry targeting the next generation of consumers. The slogan "Go, Vantage Point (Take yourself out further, to the vantage point)" drives the communication design based on the revival of domestic CIVIC.

本田技研工業 / HONDA

車メーカーの 企業ブランディング広告

The second version of "Go, Vantage Point". Inspired by HondaJet, a highly acclaimed innovative flight design product in the small jet market, the project aims to propose a new approach to the future of mobility and to promote the Honda brand.

本田技研工業 / HONDA

車メーカーの企業ブランディング広告

Honda originates from a motorcycle business. Inspired by the “Winged Victory of Samotrace”, a wing mark is given a modern interpretation to be used as the key icon in graphics and videos to create an overall branding.

サントリースピリッツ株式会社 / Suntory Spirits Ltd.

新しい価値のウイスキーブランドイメージ開発

Art direction for a new blended whisky introduced to the market in 2019. Non-verbal expressions were adopted for an innovative concept of the product blending the world's top five whiskeys. The key visual was developed with a new perspective, identifying itself with the Earth seen from space.

北前船 / Kitamaesen Co., Ltd.

エンタテイメントの広告コミュニケーション

With more than 6,500 performances in 52 countries and regions worldwide, Taiko Performing Arts Ensemble "Kodo" takes on a new challenge in "Kodo x Robert Lepage <NOVA>", directed by the world-renowned director Robert Lepage. The performance was cancelled due to the COVID-19 outbreak. 

本田技研工業 / HONDA

車メーカーの企業ブランディング広告

An integrated advertisement featuring power products with "engines" such as generators, lawn mowers, storage batteries, and outboard motors. It depicts various daily life scenes with such products in a catalog-like fashion as "things that empower us."