ウエルシアホールディングス株式会社 / Welcia Holdings Co., Ltd.

ウエルシアホールディングス株式会社 / Welcia Holdings Co., Ltd.

Welcia

Welcia

Art Direction/Creative Direction/Products & Package/Branding Design/Logo

ドラッグストアの

プライベートブランド

プライベートブランドを形作ることで、ドラッグストア本体のブランディングを強化。流通としての「場」の機能から、提案性を持った意志のある「選ばれるドラッグストア」へのUPDATEをデザインしていく。

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Drugstore's Private Label.

Strengthening the branding of the drugstore itself by shaping its private label. The goal was to elaborate the UPDATE from functioning as a "place" for distribution to a proposal-driven and determined "select drugstore."
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https://www.welcia-yakkyoku.co.jp/karadatokurashi

ウエルシア内のプライベートブランドの役割。
商品名が非常に個性でベネフィットを表現している。


Client_ウエルシアホールディングス株式会社
Art ＆ Creative Director__戸田宏一郎
Copy_岡本欣也（オカキン）
Designer_田代祐美子、藤田優惟子
Designer_石見俊太郎、柿沼美瑠樹（NORTH）
Producer_畑間晶太（HATAMA INC.）
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2021年制作

OTHER WORKS

株式会社ネイチャーラボ / NatureLab. Co., Ltd.

柔軟剤のブランディング広告

Seasonal advertising for a well-established fabric softener brand. The aim was to create a sense of seasonality and authenticity for the brand through in-store and traffic advertising.

伊藤忠商事株式会社 / ITOCHU Corporation

総合商社のSDGs STUDIOのブランディング

A communications studio produced by ITOCHU Corporation focusing on the SDGs. It will be used as a space for medium-term PR strategies by various organizations including NGOs and NPOs, to disseminate information about their activities.

公益財団法人 鼓童文化財団 / Kodo Cultural Foundation

ローカルのコミュニケーションデザイン

A design for a locally-generated platform based on owned media to connect communities, cities, and the world. It adopts the vision of Kodo, a drum performing ensemble from Sado Island, and their scheme of connecting the world with the local performing arts and culture.

東日本旅客鉄道株式会社 / East Japan Railway Company

駅のためのミュニケーションデザイン

An update work associated with the development of Niigata Station as a major hub in the Sea of Japan region. A message for the future and a symbol was developed to connect the prefectural residents and the visitors, expressing the commitment to take on the challenge of new proposals.

三井不動産株式会社 / Mitsui Fudosan Co., Ltd.

エリアマネージメントの視点からのデザイン

A communication design to activate a new relationship between the city of Nihonbashi and its people. This is a medium- to long-term project to update and share the vision of Nihonbashi, which has flourished as the gateway of the Gokaido (the five highways) during the Edo-era .

ルミネ池袋 / LUMINE Ikebukuro

コロナ禍の新しいお買い物体験

The third project for the 10th anniversary of Lumine Ikebukuro. A new shopping experience with customers using audio contents is designed, where direct interaction with customers is difficult during the COVID-19 outbreak. This is an interactive shopping attraction that UPDATES customer service.

日本財団 / The Nippon Foundation

アスリートのための社会貢献活動のデザイン

An integrated platform to support the second careers of athletes. The "H" in the HEROs symbol combines two different parts, representing the image of co-creation.