Laundrin

Laundrin

Art Direction/Advertising

柔軟剤の

ブランディング広告

柔軟剤としての地位を確立しているブランドのシーズンフレーバー広告。店頭と交通広告での季節感のある演出とブランドとしての王道感を狙う。

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Branding Advertisement for Fabric Softener

Seasonal advertising for a well-established fabric softener brand. The aim was to create a sense of seasonality and authenticity for the brand through in-store and traffic advertising.

Client_株式会社ネイチャーラボ
Art Director/Designer_田代祐美子
Producer_畑間晶太（HATAMA INC.）
Photographer_戎康友
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2020年制作

OTHER WORKS

ウエルシアホールディングス株式会社 / Welcia Holdings Co., Ltd.

ドラッグストアのプライベートブランド

Strengthening the branding of the drugstore itself by shaping its private label. The goal was to elaborate the UPDATE from functioning as a "place" for distribution to a proposal-driven and determined "select drugstore."

伊藤忠商事株式会社 / ITOCHU Corporation

総合商社のSDGs STUDIOのブランディング

A communications studio produced by ITOCHU Corporation focusing on the SDGs. It will be used as a space for medium-term PR strategies by various organizations including NGOs and NPOs, to disseminate information about their activities.

公益財団法人鼓童文化財団 / Kodo Cultural Foundation

ローカルのコミュニケーションデザイン

A design for a locally-generated platform based on owned media to connect communities, cities, and the world. It adopts the vision of Kodo, a drum performing ensemble from Sado Island, and their scheme of connecting the world with the local performing arts and culture.

東日本旅客鉄道株式会社 / East Japan Railway Company

駅のためのミュニケーションデザイン

An update work associated with the development of Niigata Station as a major hub in the Sea of Japan region. A message for the future and a symbol was developed to connect the prefectural residents and the visitors, expressing the commitment to take on the challenge of new proposals.

三井不動産株式会社 / Mitsui Fudosan Co., Ltd.

エリアマネージメントの視点からのデザイン

A communication design to activate a new relationship between the city of Nihonbashi and its people. This is a medium- to long-term project to update and share the vision of Nihonbashi, which has flourished as the gateway of the Gokaido (the five highways) during the Edo-era .

ルミネ池袋 / LUMINE Ikebukuro

コロナ禍の新しいお買い物体験

The third project for the 10th anniversary of Lumine Ikebukuro. A new shopping experience with customers using audio contents is designed, where direct interaction with customers is difficult during the COVID-19 outbreak. This is an interactive shopping attraction that UPDATES customer service.

日本財団 / The Nippon Foundation

アスリートのための社会貢献活動のデザイン

An integrated platform to support the second careers of athletes. The "H" in the HEROs symbol combines two different parts, representing the image of co-creation.